Adam J. Mills - Strategic Brand Storytelling

Adam J. Mills - Strategic Brand Storytelling

216,99 €

This book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical implications of storytelling in marketing.

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Produktbeschreibung

This book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical implications of storytelling in marketing.
Marke Taylor and Francis
EAN 9781032974415
ISBN 978-1-03-297441-5
...

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