Al Ries Jack Trout - Marketing Warfare

Al Ries Jack Trout - Marketing Warfare

18,49 €

You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors--and be prepared to defend...

Direkt bei Thalia AT bestellen

Produktbeschreibung

You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors--and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics--defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules! Praise For Marketing Warfare "By far the most valuable and exiting business book to come along in years."--Glamour "Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster."--New York "Chock-a-block with examples of successful and failed marketing campaigns. . .Makes for a very interesing and relevant read."--USA Today
Marke MCGRAW-HILL Professional
EAN 9780070527263
ISBN 978-0-07-052726-3
...

97,24 €

Bo Friberg - The Professional Pastry...
...

19,99 €

Bruce Cumings - The Korean War
...

85,91 €

Philip Pauli - Classical Cooking the...
...

15,99 €

C. Everard Palmer - The Wooing...
...

19,99 €

Jim Davis - Garfield Fat Cat...

Beratungskontakt

contact-lady

Vereinbaren Sie ein kostenloses Erstgespräch. Wir beraten Sie gerne!

Kategorien