2,99 €
Why do restaurants often list their more expensive items first? Why are sales such an attractive proposition? Amit Varma and Vivek Kaul explain the ANCHORING EFFECT. Understanding this is key to not being exploited – and to better decision-making.
Direkt bei Thalia AT bestellenMarke | Storytel Original IN |
EAN | 9789353814700 |
ISBN | 978-93-5381-470-0 |