Carl Dominik J. Niedersüss - I Don't Even Recognize You Anymore

Carl Dominik J. Niedersüss - I Don't Even Recognize You Anymore

24,70 €

Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers. The author adresses the question in-depth, whether a...

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Produktbeschreibung

Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers. The author adresses the question in-depth, whether a fictional character per se is eligible for trade mark protection. The topic is approached via Community and US-Supreme court jurisdiction. Furthermore, alternative means of protection via adjacent regimes are analysed. The author concludes with a thorough comparison and policy recommendations.
Marke Nomos
EAN 9783848715459
ISBN 978-3-8487-1545-9
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