51,30 €
Generation Y is the technical term describing people born between the cohorts 1977 and 1994. Because of the constantly changing macro environment, Generation Y differs from predecessor cohorts and is, inter alia, more critical towards marketing communications but highly values recommendations from others; WOM. As prospects may or not share...
Direkt bei Thalia AT bestellenMarke | Akademische Verlagsgemeinschaft München |
EAN | 9783869243658 |
ISBN | 978-3-86924-365-8 |