David A. Aaker - Building Strong Brands

David A. Aaker - Building Strong Brands

10,79 €

A groundbreaking book on how companies can increase brand identity by 'thinking out of the box'. Full of examples such as Kodak, McDonalds and General Electric.

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Produktbeschreibung

A groundbreaking book on how companies can increase brand identity by 'thinking out of the box'. Full of examples such as Kodak, McDonalds and General Electric.
Marke Simon & Schuster
EAN 9781849830409
ISBN 978-1-84983-040-9
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