Grant Bollmer Katherine Guinness - The Influencer Factory

Grant Bollmer Katherine Guinness - The Influencer Factory

36,99 €

"Influencers are more than social media personalities who attract attention for brands, argue Grant Bollmer and Katherine Guinness. They are figures of a new transformation in capitalism, in which the logic of the self is indistinguishable from the logic of the corporation. Influencers are emblematic of what Bollmer and Guinness...

Direkt bei Thalia AT bestellen

Produktbeschreibung

"Influencers are more than social media personalities who attract attention for brands, argue Grant Bollmer and Katherine Guinness. They are figures of a new transformation in capitalism, in which the logic of the self is indistinguishable from the logic of the corporation. Influencers are emblematic of what Bollmer and Guinness call the Corpocene: a moment in capitalism in which individuals achieve the status of living, breathing, talking corporations. Behind the veneer of leisure and indulgence, most influencers are laboring daily, usually for pittance wages, to manufacture a commodity called "the self"--a raw material for brands to use--with the dream of becoming corporations in human form by owning and investing in the products they sell. Refuting the theory that digital labor and economies are immaterial, Bollmer and Guinness search influencer content for evidence of the material infrastructure of capitalism. Each chapter looks to what literally appears in the backgrounds of videos and images: the houses, cars, warehouses, and spaces of the market that point back to the manufacturing and circulation of consumer goods. Demonstrating the material reality of producing the self as a commodity, The Influencer Factory makes a crucial contribution to our understanding of contemporary economic life"--
Marke Stanford University Press
EAN 9781503638792
ISBN 978-1-5036-3879-2
...

15,29 €

Jeffrey Eugenides - The Virgin Suicides
...

12,49 €

Maria Isabel Sanchez Vegara - Nikola...
...

19,99 €

Dominic Bliss - Literary Landscapes: Paris
...

18,99 €

Marcel Proust - Por la parte...
...

27,99 €

Leonie Swann - Agnes Sharp and...

Beratungskontakt

contact-lady

Vereinbaren Sie ein kostenloses Erstgespräch. Wir beraten Sie gerne!

Kategorien