Harry Beckwith - Selling the Invisible : A Field Guide to Modern Marketing

Harry Beckwith - Selling the Invisible : A Field Guide to Modern Marketing

10,99 €

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish....

Direkt bei Thalia AT bestellen

Produktbeschreibung

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Marke Alpina Publisher
EAN 9785961448689
ISBN 978-5-9614-4868-9
...

7,69 €

Ulf Blanck - Die Feriendetektive: Das...
...

16,09 €

Michael Vonau - Ludwig van Beethoven...
...

12,49 €

Chris Christoph Schuenke Silber - Maximilian...
...

2,99 €

Petra Johann - Der Steg
...

11,99 €

Carolyn Marsh - The Lighthouse Shadow...

Beratungskontakt

contact-lady

Vereinbaren Sie ein kostenloses Erstgespräch. Wir beraten Sie gerne!

Kategorien