Jenni Romaniuk - Better Brand Health

Jenni Romaniuk - Better Brand Health

26,99 €

Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge.

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Produktbeschreibung

Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge.
Marke Oxford University Press
EAN 9780190340902
ISBN 978-0-19-034090-2

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119,70 €

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