Jenni Romaniuk Bryon Sharp - How Brands Grow

Jenni Romaniuk Bryon Sharp - How Brands Grow

37,99 €

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

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Produktbeschreibung

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
Marke Oxford University Press
EAN 9780190330026
ISBN 978-0-19-033002-6
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