Jonah Berger - Contagious

Jonah Berger - Contagious

27,99 €

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

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Produktbeschreibung

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?
Marke Simon & Schuster USA
EAN 9781451686579
ISBN 978-1-4516-8657-9

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