Keith A. Quesenberry Michael K. Coolsen - Brand Storytelling

Keith A. Quesenberry Michael K. Coolsen - Brand Storytelling

48,99 €

This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s digital first media landscape.

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Produktbeschreibung

This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s digital first media landscape.
Marke Rowman & Littlefield
EAN 9781538176382
ISBN 978-1-5381-7638-2
...

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