Kry - Buying Whiteness: Why Consumers Choose Skin Whitening Products

28,59 €

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Produktbeschreibung

This title offers several advantages:-Intrigue: "Beyond Hype" sparks curiosity about the motivations beyond marketing.-Clarity: "Skin Lightening Products" defines the focus.-Deeper Look: "Why Consumers Choose" emphasizes understanding the underlying reasons.Here's a breakdown of the content it could cover:-More Than Appearance: Briefly introduce the complex reasons for using skin lightening products, going beyond just achieving a lighter skin tone.-Cultural Pressures: Discuss the influence of societal beauty standards and the association of fair skin with status or success in certain cultures.-Unveiling the Motivations:oHighlight the diverse factors that can drive consumer choice, such as: Internalized colorism and self-esteem issues Media portrayals and the influence of celebrities Lack of representation of darker skin tones in advertising-A Critical Look:oBriefly mention the potential downsides of skin lightening products, including health risks and unrealistic beauty standards.