Manfred Kops - A Revenue-Based Methodology for the Classification and Comparison of Broadcasting Systems

Manfred Kops - A Revenue-Based Methodology for the Classification and Comparison of Broadcasting Systems

15,40 €

This book offers a methodology for the classification and comparison of broadcasting systems, both for positive and normative analyses. It is based on the assumption that the revenue structures of broadcasters determine the incentives for the broad casters' staffs, and that these incentives in turn determine the broadcasters' program outputs...

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Produktbeschreibung

This book offers a methodology for the classification and comparison of broadcasting systems, both for positive and normative analyses. It is based on the assumption that the revenue structures of broadcasters determine the incentives for the broad casters' staffs, and that these incentives in turn determine the broadcasters' program outputs (content, journalistic and artistic style, target audiences etc.) and its private and public effects.
Marke Lit Verlag
EAN 9783825808716
ISBN 978-3-8258-0871-6
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