Marcel Paulssen - Individual Goal Hierarchies as Antecedents of Market Structures

Marcel Paulssen - Individual Goal Hierarchies as Antecedents of Market Structures

56,53 €

Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation.

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Produktbeschreibung

Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation.
Marke Deutscher Universitätsvlg
EAN 9783824472222
ISBN 978-3-8244-7222-2
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