Melissa Perri - Escaping the Build Trap

Melissa Perri - Escaping the Build Trap

33,99 €

"To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how...

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Produktbeschreibung

"To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small"--Page 4 of cover.
Marke O'Reilly Media
EAN 9781491973790
ISBN 978-1-4919-7379-0
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