Michael Beverland Pinar Cankurtaran - Brand Management

Michael Beverland Pinar Cankurtaran - Brand Management

239,99 €

This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.

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Produktbeschreibung

This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.
Marke Sage Publications
EAN 9781529616989
ISBN 978-1-5296-1698-9
...

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