Michael E. Porter - Competitive Advantage

Michael E. Porter - Competitive Advantage

23,90 €

Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies in activities and in the way they relate to each other, to supplier activities,...

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Produktbeschreibung

Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies in activities and in the way they relate to each other, to supplier activities, and to customer activities.
Marke Simon + Schuster LLC
EAN 9780743260879
ISBN 978-0-7432-6087-9
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