Michael Schenk - Soziale Netzwerke und Massenmedien

Michael Schenk - Soziale Netzwerke und Massenmedien

40,10 €

'Social Networks and Mass Media' Studies on the Influence of Personal Communication (Text in German) How do the mass media and interpersonal communication processes influence agenda-setting and political attitudes and opinions? How important are personal influence and opinion leaders still in the media society? The terms interpersonal environment and interpersonal...

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Produktbeschreibung

'Social Networks and Mass Media' Studies on the Influence of Personal Communication (Text in German) How do the mass media and interpersonal communication processes influence agenda-setting and political attitudes and opinions? How important are personal influence and opinion leaders still in the media society? The terms interpersonal environment and interpersonal communication are covered in the concept of modern network analysis. This study shows how media information is spread gradually to the social networks, how it is received and processed.
Marke Mohr Siebeck
EAN 9783161463822
ISBN 978-3-16-146382-2
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9,20 €

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