Philip Kotler Kevin Lane Keller - Framework for Marketing Management, A, Global Edition

Philip Kotler Kevin Lane Keller - Framework for Marketing Management, A, Global Edition

62,70 €

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s 15th Edition of Marketing Management , a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices...

Direkt bei Thalia AT bestellen

Produktbeschreibung

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s 15th Edition of Marketing Management , a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The 6th Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
Marke Pearson Studium
EAN 9781292093147
ISBN 978-1-292-09314-7
...

119,70 €

Joe Lockard - Watching Slavery
...

19,99 €

Stephen Turnbull - Tokugawa Ieyasu
...

32,99 €

Gareth Knight Rebecca Wilby - The...
...

43,99 €

Nikunj Patel - IEC 61850 Horizontal...
...

23,99 €

Niall Ferguson - The War of...

Beratungskontakt

contact-lady

Vereinbaren Sie ein kostenloses Erstgespräch. Wir beraten Sie gerne!

Kategorien