Renee A. Mauborgne W. Chan Kim - Blue Ocean Strategy, Expanded Edition

Renee A. Mauborgne W. Chan Kim - Blue Ocean Strategy, Expanded Edition

26,99 €

A new updated and expanded edition of the bestselling classic that has sold over 3.5 million copies worldwide.Kim and Mauborgne (INSEAD) argue that cutthroat competition increasingly results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves,...

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Produktbeschreibung

A new updated and expanded edition of the bestselling classic that has sold over 3.5 million copies worldwide.Kim and Mauborgne (INSEAD) argue that cutthroat competition increasingly results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves, the authors argue that lasting successcomes not from battling competitors but from creating 'blue oceans' - untapped new market spaces ripe for growth.
Marke Harvard Business Review Press
EAN 9781625274496
ISBN 978-1-62527-449-6
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