Renee A. Mauborgne W. Chan Kim - Blue Ocean Strategy, Expanded Edition

Renee A. Mauborgne W. Chan Kim - Blue Ocean Strategy, Expanded Edition

25,99 €

A new updated and expanded edition of the bestselling classic that has sold over 3.5 million copies worldwide.Kim and Mauborgne (INSEAD) argue that cutthroat competition increasingly results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves,...

Direkt bei Thalia AT bestellen

Produktbeschreibung

A new updated and expanded edition of the bestselling classic that has sold over 3.5 million copies worldwide.Kim and Mauborgne (INSEAD) argue that cutthroat competition increasingly results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves, the authors argue that lasting successcomes not from battling competitors but from creating 'blue oceans' - untapped new market spaces ripe for growth.
Marke Harvard Business Review Press
EAN 9781625274496
ISBN 978-1-62527-449-6
...

119,70 €

Joe Lockard - Watching Slavery
...

19,99 €

Stephen Turnbull - Tokugawa Ieyasu
...

32,99 €

Gareth Knight Rebecca Wilby - The...
...

43,99 €

Nikunj Patel - IEC 61850 Horizontal...
...

23,99 €

Niall Ferguson - The War of...

Beratungskontakt

contact-lady

Vereinbaren Sie ein kostenloses Erstgespräch. Wir beraten Sie gerne!

Kategorien