6,49 €
Often, the largest marketing campaigns, which are well planned, fail to achieve satisfactory results. What is the reason for this? And why are some campaigns convincing to the public for others? How do the principles of persuasion succeed in influencing the consumer?
Direkt bei Thalia AT bestellenMarke | Sahla Books |
EAN | 9783222150043 |
ISBN | 978-3-222-15004-3 |