Ruth A. Schmidt Helen Wright - Financial Aspects of Marketing

Ruth A. Schmidt Helen Wright - Financial Aspects of Marketing

164,99 €

This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: *numerous exercises and examples *learning objectives at the beginning of each chapter...

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Produktbeschreibung

This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: *numerous exercises and examples *learning objectives at the beginning of each chapter and summaries at the end *case studies to pull together the areas so far covered The use of spreadsheets is integrated into the text.
Marke Macmillan Education Elt
EAN 9780333637821
ISBN 978-0-333-63782-1
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