Sotiris T. Lalaounis - Strategic Brand Management and Development

Sotiris T. Lalaounis - Strategic Brand Management and Development

67,99 €

This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory.

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Produktbeschreibung

This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory.
Marke Taylor & Francis
EAN 9780367338756
ISBN 978-0-367-33875-6
...

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