29,80 €
This book presents marketing and business processes as an integral part of the St. Gallen Management Model. It provides a tight introduction into the field of marketing and puts the added value in the center of a market-oriented management approach. The book addresses relevant topics such as market analysis, marketing...
Direkt bei Thalia AT bestellenMarke | Utb GmbH |
EAN | 9783825257521 |
ISBN | 978-3-8252-5752-1 |