Werner Kroeber-Riel & Franz-Rudolph Esch - Strategie und Technik der Werbung

Werner Kroeber-Riel & Franz-Rudolph Esch - Strategie und Technik der Werbung

46,90 €

Advertising is full of replaceable, boring and weak ads, which neither shape nor increase brand profiles. There is a gap of professionalism between the development and the placement of advertisement. Gut instinct has to be replaced by founded knowledge. Advertisement has to adapt to market and communication conditions. This is...

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Produktbeschreibung

Advertising is full of replaceable, boring and weak ads, which neither shape nor increase brand profiles. There is a gap of professionalism between the development and the placement of advertisement. Gut instinct has to be replaced by founded knowledge. Advertisement has to adapt to market and communication conditions. This is viable for classical advertising as well as internet and new media ads. Strategies and techniques of advertising are explained academically sound, comprehensible and up to date.
Marke Kohlhammer
EAN 9783170262584
ISBN 978-3-17-026258-4
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15,90 €

Lorenz Steinke - Bedienungsanleitung für den...
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152,95 €

Alexandra Nicole Lenz - Vom ›kriegen‹...
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59,70 €

Franziska Sick - Stadtraum, Stadtlandschaft, Karte
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15,90 €

Gerhard Mursinsky - Warum ich nicht...
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24,00 €

Carrie Brownstein - Modern Girl

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